Audience Profile

The primary target audience for my film would be females aged 16-24, this is due to the main protagonist character being female. Also the age of all the characters in the film would be similar to this target audience, which would help the audience relate to the characters. However the thriller genre would stereotypically appeal more to a male audience, which is why our secondary audience would be males 16-24. Not only would the genre attract this audience, but also the use of female characters would cause a higher level of male interest for the film.

When thinking about my target audience's media use and how we could use this to attract them to the film, the first important place to publicise the film, would probably be through social networking. The majority of the target audience would have a social network site and would use it on a regular basis. Therefore if we were to create a Facebook page or app, or a Twitter feed about the film, we would be likely to target our audience.

We could also use television trailers to publicise the film. This would primarily be of effect on channels such as E4, because our target audience are more likely to watch programmes on channels such as this. We could link our film to youth programmes, such as Skins, as a way to reach our target audience.

Our target audience are also likely to regularly use the cinema. This could benefit us, as we could put trailers of our film on in the cinema. We could put the trailer on before a similar film, either a film in the same genre of thriller (e.g. Scream 4) or a film that is similarly targeting the young, teenage audience (e.g. Roommate Wanted ). We could also put posters of our film up in the cinema, as a way of attracting the desired audience.

We could also make use of iPhone apps and internet advertising, such as setting up an official film website, offering exclusive content and behind the scenes footage. This would attract the audience, as they are known to use their phones and the internet on a quite frequent basis, which will mean advertising in this way, will be an easy way to attract the audience.